Showing posts with label new brand. Show all posts
Showing posts with label new brand. Show all posts

Friday, December 10, 2010

Holiday Underwear Buying Guide

Buying underwear for someone is a very personal matter. Especially for guys, because (as much as I'd like to argue otherwise) they don't get new underwear all that often, so when they do it's important that it works for them and their body. That being said, many guys have a strong preference for what style (boxers, briefs, trunks, etc) of underwear they wear. Some don't care that much or may be happy with a number of different styles, but others care a lot. So make sure you know your man well before buying. Also, it is very important for you to make sure you know your man's size. What he wears in pants may not be the same as his underwear, so make sure you check. Also, snooping in his underwear drawer may not tell you the completely correct size as it's possible he may have some old undies lying around that no longer fit or never fit. If you aren't going to ask him outright, make sure you look at a pair that you know fits him well. It's important you get the right size because most places won't let you return it.



Ristefsky Macheda low-rise brief.
Embossment Boxer from Intymen.
Lick brand Check Brief.
James Tudor retro boxer.

    Monday, November 8, 2010

    Not Quite Commando, but K'Mando - New Brand

    K'Mando Sport is a new brand of underwear that is being touted as the next best thing to going commando. There are those of us who like to go commando (granted if you're one of them you're probably not reading this blog) but sometimes that's not always practical, this is where K'Mando comes in. K'Mando is basically a sock for your cock; it covers all your bits with as little coverage as possible. But it's a little more complicated than that. This pouch has a padded under-collar to help keep you supported and lifted forward. It also features an adjustable snap closure so that it fits perfectly around your junk and stays on. This "sock" has three separate compartments to hold all your parts in place (one each for your balls and another for your shaft). K'Mando has a seamless front for extra comfort and to prevent unsightly seams showing through your pants. K'Mando currently comes in four colors: white, black, gray, and nude (for a more authentic commando appearance). I have a few pairs that I've been sent to try, but I can't quite figure out how to put them on and fit everything in comfortably. It looks like it should be really easy, but trust me it's not. Once I figure it out though, I'll wear them for a day or two and let you know my thoughts in a review. In the meantime, you can get K'Mando from Skivvies and His Trunks for about $20.

    Saturday, November 6, 2010

    Got my Mojo Covered Downunder - A Review


    Well I gotta be honest, my first impression of these things is "there's a lot of fabric". There really is. A lot more than I'm used to having between my legs. Usually I wear pretty skimpy, fitted things. So these are a bit of change for me. Also, the size chart recommends that the size small is good for sizes 30" - 31", but I'm most definitely a 28". But the folks at Mojo told me it should be ok. That being said, it is a little difficult for me to critique the fit. But I'm going to anyway. Like I said, there's a lot of fabric here. Most trunks that I'm used to have the legs come just to the bottom of the pouch, but these legs extend a good inch and a half past the crotch. They're also rather high rise. When I pull them up tight they peek out above my low-rise jeans. All around they are quite roomy. The legs fit nice and snug. But the pouch and crotch area is a little looser than I'm used to. I imagine that if I had a larger butt or larger thighs, they might fit a little tighter. The back, however, is surprisingly well fitted. But I find that due to the looseness, I have to keep pulling these up a bit during the day to keep them tight the way I want them.






    ** Please be aware that most of my complaints are about fit, which may be alleviated by having the correct size (Mojo Downunder does not make my size).**
    MY RATING:
    Overall, I give the Mojo Downunder Hipster Trunks a total score of 6.5 based on the following criteria:
    FIT -- 5 (out of 10) - Not well fitted in the pouch and crotch. Too loose.
    COMFORT -- 8 (out of 10) - Very comfortable. Great for hanging around.
    STYLE -- 7 (out of 10) - Splashy waistband and logo leg. Condom pocket.
    QUALITY -- 8 (out of 10) - Colors retain brilliance after lots of washings.
    VALUE -- 6 (out of 10) - Expensive for something that doesn't fit well.


    Friday, October 29, 2010

    New Brand: Good Devil




    Wednesday, September 15, 2010

    Review: Popduds

    A popular trend of late seems to be using the men's brief as a canvas for one's artistic endeavors.  We're not just talking your everyday comic prints from H&M or aussieBum, I'm talking actual artists choosing to display their work on your pants.  Step into the picture, Jackson Walden.  Jackson is a graphic artist who has chosen to expand his canvas to encompass clothing by creating a line called Popduds.  This line of course includes underwear. 

    Today I'm going to review the Popduds brief.  So let's get down to business and start with style.  The style of these briefs is reminiscent of American Apparel with screen printed graphics.  In fact, some of the briefs in the Popduds line are done on American Apparel blanks (the ones with white waistbands).  But today I'm only going to focus on the one's designed and manufactured by Popduds (the ones with the colored waistband).  Since Popduds does use AA briefs in their collection, they are obviously inspired by them.  But unlike the AA briefs that have a colored background with white elastic, these are the exact opposite with a white background and colored elastics.  Like many briefs of this style, they do have a fully functional fly, but it is really just a stylistic feature (in my opinion) to allow for more colored elastic - I would never actually use it.  The white body is then screen printed with an image that is placed in a specific position on the briefs.  I say this because the designs are actually done with the location in mind, it is not just a big screenprinted pattern that is then cut out to fit into a brief design, the images are placed in specific locations relative to the brief's design. The style is very fun and whimsical.  It reminds me a little bit of the little boys' briefs that I used to buy in 3 packs in Target back in the day (in a good way).    They bring back memories and make me smile - even the frownosaurus that I'm wearing today.  

    Now the first thing you want to do after you get these things (besides smiling and reminiscing about your childhood) is to wash these things AND dry them.  Yes I said dry them (there are very few cases where I will tell you to actually use a machine to dry your undies).  This is because, as Popduds informs me, they are not preshrunk and so will not fit properly until you wash them.  I tried wearing a pair without washing and drying them first, and the babyrib cotton stretched out ridiculously throughout the day and never quite recovered even after washing and drying.  So lesson learned, be sure to wash these things AND dry them before wearing.  Now on to the fit.  These are a full-coverage brief. They are not skin-tight, but instead have a little bit of breathing room.  Normally I would hate this, but the elastic bands are nice and tight and hold everything in place and the extra room is a little refreshing.  Now these are by no means what I might call "baggy briefs", but they are simply just a little bigger than the micro and low-rise briefs that are so popular these days.  

    The babyrib cotton of these briefs is oh-so-comfy.  And the extra room makes these a comfy pair for daily wear.  They do stretch out a bit during the day, especially if you do a lot of physical activity.  But the elastic bands are nice as they hold everything in place, but not too tightly.  While these briefs do have a bit of extra fabric, they stay in place and do not ride up.  They are a great choice to bring a little fun into your average day.

    So far my briefs have gone through numerous washes with no major signs of wear.  The screen prints have faded a little, but that is to be expected.  They are still comfy and funky and fun to wear.  And at $18 a pair, these briefs are a great investment that's sure to bring a smile to your face every time you take off your pants.  And if they're not enough to bring a smile to your face, know that part of that $18 you spent goes to a charity of your choice - so what's not to smile about?  Go out and get yourself some Popduds


    MY RATING:
    Overall, I give the Popduds brief a total score of 8 based on the following criteria:
    FIT -- 8 (out of 10) - Full coverage, mid-rise.  A little looser than some briefs, but not baggy. 
    COMFORT -- 10 (out of 10) - 100% babyrib cotton, great comfort throughout the day. 
    STYLE -- 9 (out of 10) - Fun.  Brings back childhood memories. 
    QUALITY -- 8 (out of 10) - Not preshrunk.  Prints fade a little after multiple washes, but otherwise hold up well. 
    VALUE -- 9 (out of 10) - Very inexpensive.  Plus part of your purchase goes to charity!

    **********8

    Friday, September 3, 2010

    New Brand: Grundies

    Grundies is a new brand of underwear coming from Australia.  It seems there are a lot of underwear brands in Australia these days.  But Grundies is a little bit different.   When clothing company Pacific Brands moved its manufacturing offshore, over 2000 Australians lost their jobs. Melburnian and former Pac Brands employee, Tony Vass, witnessed the impact of the mass redundancies first hand and vowed to tread a different path, investing in local manufacturing and creating his own underwear line: "Grundies".

    "The day Pac Brands announced it was moving manufacturing overseas was a pivotal day for me" Tony says. "That decision cost thousands of people their jobs, many of them close colleagues of mine. That was the day I decided I was going to be the master of my own destiny, create my own underwear line and put back in to the Australian garment manufacturing industry."

    Grundies underwear launched early 2010 and is the culmination of over 2 years of research and development, utilising some of Australia's best underwear designers and local manufacturing facilities. It was important for Tony to manufacture locally.  

    Tony is aiming for a distinctly Australian flavour with Grundies, from the name which derives from Australian rhyming slang for undies - "Reg Grundies", through to the design of one of his Grundies ranges featuring iconic images of the Australian flag and the southern cross.

    With three different ranges - a basics range called "originals", a "signature" range which has a more street flair, and an "aussie" range which hearkens back to its roots - Grundies is off to a great start and they are definitely worth checking out.  Also stay tuned for a review soon. 

    Friday, August 20, 2010

    Brand Profile: Tighte Whities by Brand Dave

    Two years ago artist and designer Dave Peterson launched branddave.com, a website featuring his original screen prints and t-shirts. In summer 2010 he decided to add men's underwear to the mix, and tightewhities.com was born. The idea is to embellish basic men's underwear, like briefs, by adding graphics that are funny, cool, and stylish. Something different from the other underwear out there! All the briefs and t's on the site are custom made using American Apparel blanks, and are easily customizable.

    Underwear is sexy, so Dave wanted the site to be sexy too! On his site you can see the model slipping in and out of each pair on the main page and the gallery (caution, there is some nudity on his site so it is NSFW). 


    Dave's designs are fun, fresh and cheeky.  In fact, you might even say they're a little cocky. With fun, strategically placed sayings like "You know the Drill", "Tastes Great", and "Mr. Happy".  These Tightewhities from branddave will bring new life to your underpants and they're reasonably priced at $10 - $14 so they will keep your wallet happy as well. 

    Saturday, May 1, 2010

    Godly? Babygod Organic - A review

    Today I'd like to review Babygod Organic briefs which can be purchased at Jacksies. First a little background on the brand. Babygod Organic is exactly what the title implies, it is made from organic fabrics. What exactly does this mean? Well traditional cotton farming is done using a lot of insecticides and pesticides, which takes a toll in the environment. Organic cotton is farmed without these methods and is much more environmentally sound. Not only is the cotton used in these undies organic, but it is also Fair Trade. So you can feel rest assured that your comfort isn't taking on a toll on someone else's comfort.

    Now for the briefs. I want to say that these are just basic briefs. And they are. They are a pretty standard pair of full-rise briefs. They only come in white and they have a white waistband and fly front. But they do have a little edge to them. They come in two "colors". I put colors in quotes because they aren't really colors per say but color accents. The ribbing around the fly and detailing on the waistband is done in a contrast color - either orange or baby blue. The pair I tried was orange. As Jacksies describes them, they're "crisp white cotton with a flash of colour". I'd say that's a pretty accurate description. Without that flash of color though, these briefs would just be your everyday briefs.

    The fit on these is very modest. They are full-rise and keep everything covered in the front and the back. The leg elastics stay in place and do not gape. There are no side seams or back seams, just a seam at the functional pouch. Unlike most pouches though, there is only a center seam and one on one side (where the opening is). There is not a seam on the other side. This makes for a strange fit in the pouch that does not completely form to your package as it should. Instead there is a slightly awkward bit of fabric in that area that cannot really be fixed with any amount of pulling. The pouch is double lined for extra comfort. The thick waistband stays in place and has no text on it. Instead there is just the Babygod logo in stylish silhouette.


    As for the feel of these things. Don't be fooled, organic cotton does not mean that it is any softer or more comfortable than regular cotton. It simply means that it is organically farmed, and in this case fair traded. While these are not bad things to have in a garment, they don't make it any more comfortable. In fact, quite frankly the fabric is a little thick and can be a little too warm for hot days. And since they are 100% cotton they don't wick or dry well. Just like most underwear that is 100% cotton, these have a problem holding their shape after multiple washings. They hold up well for a few washings, but they do begin to get a little stretched out after repeated washings - something that exacerbates that pouch problems. There is also a slight problem with the color-fastness of the accent color. After a few washes, the orange bled a little bit onto the white. It is hardly noticeable and does not make a huge difference, but it is worth noting.

    So are they worth it? These are briefs that I really want to like. They are basic and yet stylish and the type of thing that you can wear and just be comfy in but still look pretty. But with all the other companies out there competing for your underwear dollars are they really worth the $22? I want to say yes, but considering what else is out there your money might be better spent on something else. While these are comfy and stylish, they don't hold up as well as I would like. The main problem with these is that they are 100% cotton (which does not wash well). If they added 5% lycra it would greatly improve the quality of these briefs. If you are one of those people into organic and green fibers or you're like me and only wear a given pair of underwear a few times, these are a good option. If you do want to give these a try, they can be purchased at Jacksies for £14.95 (approximately $22 USD).

    MY RATING:
    Overall, I give the BabyGod Organic Briefs a total score of 6.5 based on the following criteria:
    FIT -- 7 (out of 10) - Modest, full-cut fit. The pouch could fit better.
    COMFORT -- 8 (out of 10) - These are quite comfy, go-to underwear. The organic cotton is not any more comfortable than regular cotton though.
    STYLE -- 7 (out of 10) - Pretty basic, but with a small splash of color.
    QUALITY -- 6 (out of 10) - Does not hold up after repeated washes, looses its shape a little.
    VALUE -- 6 (out of 10) - Considering that the quality, they may not be worth the price.

    ********** 6.5

    Friday, March 19, 2010

    New Brand: Tu Felix Austria

    Tu Felix Austria is an up-and-comer on the men's underwear scene. Hailing from Austria, Tu Felix Austria incorporates traditional design into their underwear and other clothing. Their underwear is inspired by traditional men's lederhosen with a two sided fly and traditional embroidered details. They come in short trunk and long trunk styles. True to their traditional nature, they only come in brown. They have a logo waistband that is partially covered in the front. In essence, they are embellished basic trunks with a slightly reworked fly.

    The mission of the brand is to be contemporary, fun, fast, and real while always maintaining a link to Austrian history and tradition. I think the design of this underwear has accomplished that.

    These fun undies will add that extra something to any man's wardrobe, but are simple enough that even the most basic-loving man will want to wear them.

    I have had the opportunity to try out a couple pairs, so be on the lookout for my review.

    Monday, March 1, 2010

    I've got Todger on my Todger: A Review

    Todger is a new brand of men's underwear based in Paris, France. The brand is all about simplicity and sex-appeal while being appealing to a broad spectrum of men. For today's review I'm going to discuss the Low Crotch style (or brief style).

    While these briefs are very simple in design, there are a few details that add a bit of flare and set them apart from the rest of the crowd making these anything but your basic briefs. These briefs, as well as other Todger styles, feature bias-cut and bias-seams along the side. This signature feature while looking edgy, also helps enhance the shape of the brief while worn. The briefs are all solid colored with matching waistband and elastic details and a simple, contrast logo off-set on the left side of the waistband. The fabric is a ribbed, cotton/lycra blend - as is becoming the norm in men's underwear today. The lycra allows the cotton to maintain its shape better after repeated washes. These briefs also include a special bamboo fabric insert on the inside to give extra comfort to the wearer.

    The ribbing in the fabric allows the briefs to conform perfectly to your body and your every move. The ribbing is also small enough so that it does not detract from the brief and make it too heavy to wear - it is a nice, light, ribbed fabric that is very comfortable to wear. No matter how much I move around during the day I do not notice any pulling or stretching in these briefs; I feel completely unrestrained. At the same time, though, these briefs stay perfectly fitted to the body and do not stretch out of place with movement.

    These briefs are nice and lightweight and have that barely-there feel to them. You won't even remember you're wearing them until you go to take off your pants - and that's a good thing!

    Another fun feature on these briefs is the fly. While I am not generally a very big fan of flies on underwear (especially briefs) because they tend to add unneeded bulk and are generally not very functional, the fly on these is quite fun. The fly has two holes for exit, one on the top and one on the right side. While this fly still isn't very functional, and I wouldn't really recommend using it as it may stretch out the brief, it adds a bit of visual interest to the pouch area.

    These briefs come in three solid colors: black, white, and navy. I personally like all three colors and they are all great for different moods and occasions. They can be purchased from Todger for $20 Euros, that's about $27 USD. That makes them a little pricey, especially right now with the conversion the way it is. But honestly they are totally worth it. These briefs are sure to fit due to the ribbing that will stretch in all the right ways, and they are so comfy that you won't even remember you have anything on. So go get some Todger! (And I mean that in all senses of the term.)

    MY RATING:
    Overall, I give the Todger Low Crotch (brief) a total score of 9 based on the following criteria:
    FIT -- 9 (out of 10) - Form-fitting. Ribbed fabric conforms to your body and moves.
    COMFORT -- 9 (out of 10) - Very light-weight fabric. Feels like it's barely there.
    STYLE -- 10 (out of 10) - Basic but with flare.
    QUALITY -- 9 (out of 10) - Good quality. Holds up well in the laundry.
    VALUE -- 8 (out of 10) - Expensive, especially with the current USD to Euro conversions.

    ********** 9

    Friday, February 12, 2010

    New Brand/Arrival: Bum Gear

    Bum Gear is a relatively new brand of underwear. Their styles embody traditional masculine aesthetic with a touch of the unexpected. They have a number of different collections, but their most prominent is the mesh line (shown). The mesh line encompasses the traditional bold, masculine waistbands and detailing that are typical of men's underwear, but adds an element of surprise with the bold, transparent fabric choices. Sheer underwear is not new in the men's underwear world, but this is the first time I've seen sheer fabrics combined with traditional masculine detailing, making for a very sexy, masculine look. The line comes in boxerbriefs, jockstraps, briefs, and thongs in an array of colors. There is no online store on the Bum Gear website, but they have recently arrived at ABoyStore where they retail for $24-$28 USD.

    Wednesday, October 28, 2009

    All Full of Piss & Vinegar - New Brand

    Today we bring you a new brand, Piss & Vinegar. The brand is a take off on the expression "full of piss and vinegar"; the brand is all about following your passion. Piss and Vinegar is the brain child of Jason Sutherland, the man who brought you Ginch Gonch in 2003 (the brand has since been sold). And he's back again to bring you more "fun-derwear".

    Piss & Vinegar is more grown-up than Sutherland's past creations. The underlying message is to encourage guys to live life to its fullest and appreciate all that it has to offer. The idea is to "grab life by the balls".

    The first collection that they will introduce is the "I Love..." collection which includes the "I Love Jesus" design (shown above) and the "I love girls" and "I love boys" (shown below) designs. In the words of Sutherland, "When living life with Piss & Vinegar, it doesn't matter who you love, only that you love with everything you've got."

    Designs will be available at major department stores, select independent retailers, and online in briefs, boxer briefs, low-rise briefs, and jockstraps. Stay tuned for more info on this hot new brand.

    Friday, October 23, 2009

    Key Largo Reviewed

    Today I'd like to introduce you to a new brand of underwear called Key Largo. Key Largo prides itself in being the first underwear brand designed for Baby Boomer men and women. The styles are full cut and conservative and are all about the comfort. Their goal is to provide quality full-coverage, comfortable underwear at a reasonable price. Key Largo for men comes in three styles: a low-rise brief, a mid-cut brief, and a boxerbrief. All styles come in black, white, and heather gray and are sized small - xx-large. Key Largo is the brainchild of Lea Holder; you can read her blog about the industry here.

    Today I'm going to review the mid-rise brief. My sample was in black. I have to start off by saying that I'm not by any stretch of the imagination a Baby Boomer and therefore am not really part of Kay Largo's target market. That said, I still really like these undies and can appreciate their comfort and coverage even though they are not what I normally would wear.

    Key Largo really is all about the comfort, that's the first thing I notice when I put these things on - they're incredibly comfortable and oh-so-soft. You really can't argue with that. There's no tag in the back to cause itching and irritation and the waistband is covered to provide optimal comfort. The 100% cotton brief feels like it has been washed a hundred times (in a good way) right out of the box. I don't know if I've ever experienced the likes of it before.

    In terms of fit, the mid-rise is much higher than I am accustomed to wearing. Today when I pulled on my pants as high as they would go (low-rise jeans), I still had about an inch of the brief showing above the pants (I suppose I could've switched to a different pair of pants). That said, the rise is probably just fine for the target audience who most likely will be wearing higher rise pants than I wear. When I first looked at these briefs I felt like there was a ton of fabric and that there was no way these would fit me without being baggy, but I was wrong. They fit like a charm. Even around the legs, where I often experience gaping, was snug in a comfortable way that still allows for movement (although they did stretch out a bit during the day). Another great feature of these briefs is that they have a functional fly on the front that... wait for it... actually functions! This is an anomaly among briefs where even though there is often a functional fly it really is too cumbersome to bother using. This fly actually easily opens without being too constrictive but also pops back into place when you're done using it. I was quite impressed.

    These briefs will not be winning any style awards. But then again, they aren't trying to. They are a very basic, classic brief that does the job. They are unpretentious with a simple off-set logo label in the front. They are well priced at $12 a piece and promise to keep you in comfort for years to come. So in short, Key Largo accomplished their goals of making quality, comfortable, affordable underwear with full coverage.

    MY RATING:

    Overall, I give the Key Largo Mid-Rise Briefs a total score of 8.8 based on the following criteria:
    FIT -- 8 (out of 10) - they do loosen up a bit during the day
    COMFORT -- 10 (out of 10) - really can't be beat
    STYLE -- 7 (out of 10) - there really isn't too much style, they are just simple and basic
    QUALITY -- 10 (out of 10)
    VALUE -- 9 (out of 10)

    ********** 8.8

    Sunday, August 23, 2009

    Brand Profile: Dirk Bikkembergs

    Remember that crazy bananas movie, “Silence of the Lambs”? Do you also remember that scene when our beloved heroine, Clarice Starling (Jodie Foster) was right on the verge of catching Buffalo Bill? She goes to visit Hannibal Lecter while he’s being held in Tennessee. He taunts her for not being able to put it all together, telling her that all the clues that she needs to catch him are in her case file. She’s flustered, grasping at anything she can get from Dr. Lecter. In his menacing, taunting retort, he tells her how to find him: “He covets. That is his nature. And how do we begin to covet, Clarice?” And we all know how that crazy business ended.

    I love that scene, because it speaks to the basic motivation of why we do things. I covet, you covet, we all covet! Let’s say it together! We all covet! I’m also tangential…but anyway.

    “What does brflines covet?” you may wonder. How about a sweet pair of Dirk Bikkembergs?

    Dirk whozitwhatzit?

    Ask yourself the following: which brand is positioned at the interface of sport and couture? Which label fuses football and fashion? If you don't know the answer, I'll tell you: Dirk Bikkembergs.

    Dirk Bikkemberg’s sportswear line made its first public appearance in 2001 at a fashion show at San Siro stadium in Milan. For those of you who are athletically inclined, you know this as the home field of the storied Italian football sides, AC Milan and Inter. This is the epitome of Dirk’s vision, one that brings together the sporting culture of European football and haute couture. As the popularity of the brand grew, thanks in part to its ability to deliver high fashion with a sporting edge, the company actually bought a football (soccer) team. Talk about dedication to their art!

    The absolute first thing that you need to do after you finish reading this review is to google the name. You’ll be opening up a pandora’s box of guy candy that will keep you busy looking for more for the next hour or so. Seriously though, their ad campaigns are beyond smoking hot, they’re molten! It’s like getting a sneak peek inside an Italian football team’s locker room and discovering that they’re all wearing super sexy underwear. As Rachel Ray would say, Yum-O!

    Then, log onto the website (which is very navigable) and enjoy more guy candy. There’s also an e-store that sells items from Dirk Bikkembergs, including (insert sound of feigned shock here) underwear. And let me tell you, there’s so much underwear to covet in the e-store, about a hundred different varieties of briefs, trunks, undershirts, including the awesome golden underwear. Being a proud, briefer, I had to put on a drool bib when I saw their offering of briefs. There’s also a coquettish side to the brand, exemplified by the description of my favorites, the blue football briefs:
    Quintessence of virility on and off the field. These briefs prove to be perfect for active men who like the comfort of soft, extra-light microfibres. Better not leave them unattended.”
    Cute, right? The e-store site also has some nice touches that make it a joy to navigate, like a coherent English translation, and the cool “get the look” feature. And you know the garments are going to be great quality because of the price point and the care taken just to market them.

    So, here’s the rub, boys. The company does not deliver to the U.S. Outrageous! There must be some kind of UN thing we can do, or I should send an appeal to the WTO. I needs me my Dirk Bikkembergs!

    So, if you’re lucky enough to live in a country where your flag is just a bunch of colored bars (three or fewer) or has the union jack on it, try Bikkembergs out and let the rest of us covet your new, sporty, sexy underwear.

    Saturday, August 22, 2009

    Brand Profile: Bend the Rules

    Bend the Rules is a Beverly Hills, California based luxury brand that specializes in making men's boxerbriefs and trunks. The brand is designed and owned by Markus Bender. Bend the Rules is all about luxury and comfort. Markus spent over a year perfecting the fabric - a special Tencel blend - so that it would have the perfect feel. This special fabric is more absorbent than cotton in addition to being breathable, antibacterial and eco-friendly. The styling of the line is very timeless with subtle details like dragons, crosses, and skulls on the leg. To me the line has an edgy, street flair while still being classy. It reminds me of the type of clothing that you might find in the Buckle. Many designs incorporate a Swarovski crystal making this the ultimate in luxury underwear. Bend the Rules boasts a large celebrity clientele, and with the attention to luxury and details it's obvious why. You can't get this underwear just anywhere. It's only available at the Bend the Rules site and upscale boutiques around the world. Bend the Rules is on the expensive side ranging from $54 (for a pair without a graphic) to $72 USD. But for the quality you are getting they are worth it. Stay tuned for a review of Bend the Rules and an interview with founder and designer Markus Bender.


    Question of the Day: How much would you spend on a pair of luxury underwear? Do you have a limit even if you have unlimited purchasing power?

    Sunday, August 9, 2009

    New Trend: Men's Shapewear

    For a long time women have had the option to modify their body shape using their underwear. Well it was only a matter of time until this trend made it's way to men as well. Now men who are self conscious about their tummy can use their underwear to achieve that slim, toned stomach that they desire.

    The first option out there comes from 2(x)ist and is known as their Form collection. 2(x)ist Form is designed to "make abs out of lovehandles". This is accomplished by extending the elastic waistband six inches above the natural waist. While it may not look incredibly stylish, the 2(x)ist does its job and can cut off up to two inches from your tummy. It comes in both brief (shown) and trunk styles in black and white (but more colors are coming soon). It's hard to tell how effective these undies are because the only photos show them on models who already have perfectly toned bodies and don't need the help that the Form collection offers. 2(x)ist Form just came out this month so the availability is limited. But you can currently get it at Skiviez for $26 and $22 for the trunk and brief respectively. Men's Underwear Store also stocks it for a slightly cheaper rate at $18 and $24 for the brief and trunk respectively.

    The next two options on the market are undershirts instead of bottoms. I think this option looks better because it could look a little strange to have shapewear showing above one's pants; an undershirt is less noticeable. However, I feel like the underwear is more likely to stay in place because it is anchored at the bottom whereas an undershirt could ride up. So the effectiveness of these options remains to be seen.

    The first undershirt comes from a company called RIPT Fusion. RIPT (pronounced "ripped tee") is designed by Heather Thomson who designed and created Yummie Tummie - a women's shapewear line. She saw the need for men to have shapewear as well so she designed the RIPT. The RIPT is a body-sculpting undershirt designed to support your core. It works off the same principle as compression garments like those used in athletics, the only difference is that this is designed to be worn as everyday wear and not just for sports. The RIPT has a patent-pending design that appears to use a compression panel across the midsection to help achieve the desired look. The chest and the sweep of the shirt are made of lightweight cotton that makes this perfect for wearing under any outfit - or even alone! The RIPT only comes in classic white in either crewneck or v-neck. It retails for $58 and can be purchased at RIPT's site or at RibbedTee. Once again it's hard to say just how effective this shirt is, but from the pictures it does appear to tighten the core a lot better than standard undershirts. Stay tuned for a review.

    The final product is actually undershirts and underwear. It is from a fairly new company called Equmen. Although it's not exactly designed to be shapewear - it's more of a performancewear brand - it does have similar capabilities. Equmen uses both Core Technology and Helix-Mapping to achieve a supportive, body-enhancing garment. The Core Technology of the garment is basically all about getting the core aligned properly and ergonomically so that everything in the body is positioned in a comfortable manner that puts the least amount of stress on the body. It is also about temperature control of the body. The Helix-Mapping system is a little more complicated. It was designed in conjunction with physiotherapists, ergonomic consultants, and athletic engineers. Basically it is a built in compression and ventilation system. But unlike other compressionwear it targets specific areas for optimal support that works with the bodies natural systems. I know the science is a little complicated but these things have been getting rave reviews. A lot of the reviews have been saying how much more confident it makes them feel. And so maybe that is the point of this shapewear even if it doesn't alter your shape as much as you would like. Shapewear can boost your confidence which in turn leads to better posture and makes you look better. Confidence is sexy. The Equmen undershirts come in three styles: long sleeve, v-neck, and singlet. The underwear is available for pre-order in briefs, trunks and long trunks. Everything is available in four colors: blue, grey, black and white. The shirts sell for about $100 a piece and the underwear goes for about $50 a piece (they will be shipping to the US at the end of the month). Stay tuned for a review of Equmen and a more thorough brand profile.

    So there you have it. The new trend on the men's underwear scene seems to be shapewear. What are your thoughts on shapewear? Would you try it?

    Tuesday, August 4, 2009

    Launch: Oroton Underwear

    Oroton is an Australian brand that has been around for over 70 years. They are known for their quality and timeless designs. They do not follow fads but instead rely on classic designs and influences. Their style is simple and up market but still beautiful and attainable. Now after 70 years of being in business, they just launched their line of men's underwear last month. The collection is simple and classic. They have briefs and trunks in navy, white, black, and red. A couple styles have stripes. The overall look and feel of Oroton is one of timeless elegence. There is a certain effortlessness about the collection mixed with everyday comfort. It is classic and simple but still modern and wearable. The collection retails for $30 - $35 AUD a piece ($25 - $30 USD). So be sure to put Oroton on your list. And watch MUB for a review.

    Friday, July 31, 2009

    Brand Profile: PIPE

    PIPE is fairly new on the market. It is the inspiration of designer Palachio. Having grown up in a fashionable town in South America called Medellin, Palachio was very aware of what others were wearing. After moving to the United States he was disappointed by the lack of sexy, comfortable, and well made underwear like the ones he could easily find in Medellin. In fact he had to import his personal underwear from Medellin because he just couldn't find what he wanted in the states. After 10 years of this he decided it was time to take action and create his own line of underwear called PIPE. The idea was to create a colorful, sexy, and funky collection that would stand out from the crowd.

    The PIPE collection is bold and unique. I honestly haven't ever seen anything quite like it. There are 10 different designs that use bold prints to bring across an idea. Each style is named things like Wings, Graffiti, The King, Golden City, and Dragon. Each style is a concept. On the site there are photos of each style that really help clarify the concept (shown Dragon, wings, and techno). My personal favorites are King, Wings, Dragon, and Techno. I also really enjoy how Palachio has decided to use metallic screen printing on some of the styles.

    PIPE makes both trunks and briefs. Different styles have different silhouettes (in other words wings is a brief style only, you cannot get a trunk version). I really like this because it means that the print is tailored to the shape of the underwear. Each pair (briefs and trunks alike) retail for $24.50 each. You can purchase them at PIPE's official website. Also, be on the lookout for a review coming soon.


    Tuesday, July 28, 2009

    Brand Profile: Bone Wear



    Bone Wear is a fairly new brand that hails from South Africa. In fact, Bone Wear is the first and only international underwear label from that country. The product is locally designed by Wilco Stemmett and is also manufactured on site in South Africa.

    Bone Wear underwear comes in many styles including: square boxers, athletic fit boxers, access briefs (with fly), classic briefs (without a fly), tight fit briefs, and tight fit boxers. Bone Wear incorporates bold graphic prints and fashionable cuts into their designed. And it's all topped off with a Bone Wear logo waistband. So with all the different combinations of prints and cuts there's sure to be something for everyone.

    Bone Wear also makes shirts, swimwear, and sleepwear (the newest addition to their line-up) so check those out as well.

    This year Bone Wear has had the honor of being the official supplier of swimwear and underwear to the 2009 Mr. South Africa Pageant.

    Bone Wear is still currently working on their own online shop, but you can purchase their products at Dead Good Undies, Deal By Ethan, and Global Guys Gear. Their briefs retail between $18-$24 USD and their boxers retail for just under $30 USD at Deal By Ethan. Stay tuned for a review in the near future.

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