Friday, March 19, 2010

New Brand: Tu Felix Austria

Tu Felix Austria is an up-and-comer on the men's underwear scene. Hailing from Austria, Tu Felix Austria incorporates traditional design into their underwear and other clothing. Their underwear is inspired by traditional men's lederhosen with a two sided fly and traditional embroidered details. They come in short trunk and long trunk styles. True to their traditional nature, they only come in brown. They have a logo waistband that is partially covered in the front. In essence, they are embellished basic trunks with a slightly reworked fly.

The mission of the brand is to be contemporary, fun, fast, and real while always maintaining a link to Austrian history and tradition. I think the design of this underwear has accomplished that.

These fun undies will add that extra something to any man's wardrobe, but are simple enough that even the most basic-loving man will want to wear them.

I have had the opportunity to try out a couple pairs, so be on the lookout for my review.

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