Bjorn Borg Event

New York - Last night at the Peter Eliot store in Manhattan, New York an event was held to celebrate the launch of the new Bjorn Borg line. The party was a benefit party to raise funds for the Widow's and Children's Fund - an FDNY charity. Firefighters from the 2010 City of the Brave pin-up calendar served as models for the new line (the new calendar goes on sale in August).

Bjorn Borg was a Swedish tennis legend who has now turned to fashion design. So in fitting tennis style the models played table tennis at the event.

The event was a huge success. Especially when store owner Eliot Rabin dropped trou to show off his Bjorn Borg gear to all the guests.